Designing
an awesome landing page is very important for marketers and online business
people because landing page is a web page that stand as the ingress point for a
website or a certain part of a website. A landing page is any web page that a
visitor can reach or land on. A perfectly designed landing page can enhance the
conversion rate of almost any marketing campaign. In general, landing pages are
separate pages that are planned for a particular marketing campaign. Landing
pages are mostly utilized for lead generation and therefore, the acts that a
visitor undertakes in a landing page are what decide promoters’ conversion
rate.
The common
target of a landing page is to convert site visitors into sales or leads.
Landing pages are regularly connected to social media and search engine
marketing campaigns with the aim of improving the efficiency of the promotions.
The intention of a landing page is:
- To obtain leads that allow you to reach to more
people in the future
- To lead targeted clients to your different
products so that they can make a decision whether to buy or not.
It
is crucial for people to create an awesome landing page to attract their targeted
clients’ attention. One of the effective ways to design a great landing page is
using UX design.
UX
design stands for User experience design. UX design is the procedure of
designing a landing page in way that are handy, user-friendly, and agreeable to
interact with. UX design makes sure:
- To improve the experience that people have whilst
they connect with your product
- And that clients can find value in your service.
Here
are 7 key UX designer tips for designing an awesome landing page:
1.
Scroll
over Navigation
You
should always choose scroll over navigation. The main reason is that people love
to scroll over navigation. Navigation has become out of trend these days. It is
found that pages with scroll bar caught the attention of above 90% of page
views and it is really remarkable. You have to put into practice things that
people like. People are keen on scrolling. So, choose scroll over navigation.
2.
CTA
Buttons
Keep
in mind that Call-to-action buttons are important and it is how you in reality get
the conversion. You should make the button noticeable. Designing a great CTA
button with good color contrast in a landing page will be effective as it can
aid you to earn more conversions. A great CTA button is vital because it follows
visitors as they scroll the pages.
3.
Persuader
Videos
Persuader
videos are important for a landing page to obtain its main objectives. Persuader
videos make use of humans to give details how your product works, and also to
explain how your product or service has benefited clients. It will aid people
to establish a powerful bond with your visitors. Having a real person speak
about your product can result in higher conversion rates.
4.
Visual
Cues
Anchor Tag Visual Cues is another important factor as it improves
user experience. Visual cues are generally used in order to steer visitors in a
certain way on a landing page. Visual cues can persuade visitors to scroll down
the page. You need to set anchor tags at the end of page sections. The main aim
of setting anchor tag is that it helps you to give links on your landing page
to aid visitors to leap from place to another easily. Anchor tag can enhance
clients experience on your landing page.
5.
Keep
It Minimal
You should keep your landing page design to minimal. A
landing page’s design should be clear. You should not present any confusion
among visitors. An attractive, minimal and simple design will guide you to get
more handy results than making a complex page. Keep it minimal and ensure that
it serves its core purpose.
6.
Bring
Into Play Simple Language
You cannot ignore the importance of content when creating a
landing page and it is a powerful tool to enhance conversion rates. Don’t use slang, or intricate language. A
landing page’s content should assure to meet users values, needs, their
importance, their persona, and their time.
7.
Avoid
Distractions
A landing page should not distract visitors and they should
get for what they reached in your landing page. Create landing pages with one
aim in mind, that is, to convert. Landing pages are generally focused on certain
targeted audience and therefore, it should have the ability to seize their
attention, maintain them engaged and finally, turn them into actual clients.
Author Bio
I am Susan Taylor. I am working as a freelance writer for
the past many years. I am an expert in writing promotional articles and
academic papers. Presently, I work for a professional custom essay service online and it lets me to handle different
subjects, topics, and papers on a daily basis. I also find ample time to write
articles for blogs.
